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"A Nice Website Matters"
Overview
A big part of digital marketing today is your website, yet, having a website is not enough! The website should be visually appealing to catch users' attention and retention; it also needs to provide a good user experience.
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Here is a demonstration of revamping a website for a small guitar manufacturing business. With their successful reputation, they have been able to serve their customers well for the past 40 years. However, their website has not been updated for a long period of time. As you will see, each section includes the original website and a newly designed website using Wix.com.
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Once the new website is set up, the next step will be to incorporate SEO and digital marketing campaigns to drive traffic to this website.
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Click HERE to see the full demo website.
Homepage
Original:
New Homepage Highlights:
- A clear Call-to-Action button "Upload Your Design" for users to directly interact with the business
- A "Contact Us" form is provided for potential clients
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About Page
Original About Page:
- This would be a perfect place to input images to show people who you are as a business, however, it is lacking in this place.
New About Page Highlights:
- Incorporating a picture gallery to increase our visual aesthetics and effects
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Services Page
Original Services Page:
- Services description looks mundane without images.
- The pictures in Gallery do not seem uniform, therefore, it looks random and chaotic visually
New Products Page Highlights:
- Utilizing images to make three new subpages for each product the brand offers
- A short description for users to understand each subpage without clicking them
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