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"A Nice Website Matters"
Overview
A big part of digital marketing today is your website, yet, having a website is not enough! The website should be visually appealing to catch users' attention and retention; it also needs to provide a good user experience.
Here is a demonstration of revamping a website for a small guitar manufacturing business. With their successful reputation, they have been able to serve their customers well for the past 40 years. However, their website has not been updated for a long period of time. As you will see, each section includes the original website and a newly designed website using Wix.com.
Once the new website is set up, the next step will be to incorporate SEO and digital marketing campaigns to drive traffic to this website.
Click HERE to see the full demo website.
Homepage
Original:
New Homepage Highlights:
- A clear Call-to-Action button "Upload Your Design" for users to directly interact with the business
- A "Contact Us" form is provided for potential clients
About Page
Original About Page:
- This would be a perfect place to input images to show people who you are as a business, however, it is lacking in this place.
New About Page Highlights:
- Incorporating a picture gallery to increase our visual aesthetics and effects
Services Page
Original Services Page:
- Services description looks mundane without images.
- The pictures in Gallery do not seem uniform, therefore, it looks random and chaotic visually
New Products Page Highlights:
- Utilizing images to make three new subpages for each product the brand offers
- A short description for users to understand each subpage without clicking them