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Mountain Ridge

Resume

Work
Experience

2022 - Present

Marketing Specialist
MW Polar

  • Co-lead a team of 5 to grow a B2B company’s B2C segment through platforms such as Amazon, Shopify, Walmart.com, Instacart, etc., managing over 300 SKUs of shelf-stable products online

  • Managing 20+ ad campaigns on Amazon, Instacart, & Google Ads, with a 3.5x – 5.8 ROAS, increasing sales from 80% to 250% increase

  • Surpassed last Black Friday’s sales by 363% increase with social media & newsletter campaigns

  • Analyzing other retail customers' sales history and projection to calculate the appropriate marketing budget for each product and campaign

  • Built & introduced customized-automated Amazon sales dashboards to monitor weekly sales movement by combing multiple data sources and processing/cleaning it on Tableau

  • Utilizing UTMs and monitoring brand awareness campaigns on Google Analytics to ensure the performance and relevancy of ad sets and ads align with campaign objectives

  • Planned out annual social media calendar—produced multiple picture/video content on Instagram, Facebook, TikTok, & Twitter; drove a 300% increase in traffic & followers; ensured 6K subscribers received newsletters related to up-to-date marketing campaigns

  • Leading a 5-month website reconstruction project—improving an outdated website’s UI/UX, reorganizing product pages & content in bulk with Excel pivot tables; reorganized User Inquiry system on Zoho by building custom inquiries forms (front-end) that direct users to corresponding inboxes for other departments (back-end)

  • Utilizing Excel & Power BI (data cleaning, table joins) to analyze customers' purchase behaviors, demographics, geolocation, and customer lifetime values, to manage the marketing budget & spending efficiently

  • Most commonly used concepts & formulas: table joining, pivot table, sort, filter, VLOOKUPS, IF, SUMIFS, COUNTIFS, TRIM, IFERROR, UNIQUE, CONCATENATE, etc.

2017 - 2022

  • Instagram

Co-founder, Business Consultant, and Database Manager
HypeOutfit

  • Co-founded an e-commerce startup that focuses on high-end, niche clothing brands that serve Taiwanese clients who do not have direct access to these products.

  • Built a database on Google Sheets that tracks orders, procurement, inventory management, customer relationships (CRM), and income and balance sheet (including P/L).

  • Resulted in a 61% gross profit margin last fiscal year (compared with a 45% benchmark in the eCommerce industry). Recently, Q1 of 2022 also performed similarly in gross profit margin and continues to grow.

  • Strategizing to incorporate Lean Management by automating applicable work processes via a new website; exploring CRM systems to extend customer lifetime values; utilizing KPIs such as ROI and ROAS to monitor our social media ad spends more accurately.

Jan 2022 -

May 2022

Co-leader, Business Consultant, and Marketing Strategist
Merlin 5 Consultation

  • Co-led a team of 6 to consult a local guitar and bass manufacturing company, Merlin 5 Products.

  • Planned out sprints, assigned deliverables, and communicated roles and expectations to the team. Held weekly meetings to monitor progress and reaffirm project scope and goal.

  • Researched and analyzed current clients based on sales, product offers, and geolocation; examined total available market and potential market value to assist our client in finding its target audience.

  • Provided different marketing strategies including Facebook and LinkedIn set up, as well as revamping its current website. Utilized Wix.com to demo possible features including call-to-actions to increase customer interaction and retention, all to raise its brand awareness.

Education

2020 - 2022

Master of Business Administration - Business Analytics
California State University, Fullerton

Relevant coursework:

Marketing Management, Marketing Analytics, Business Decision Modeling, Organizational Behavior, Business Database Design, System Analysis Design and Development

2017 - 2018

Bachelor of Arts -
Psychology and Social Behavior
University of California, Irvine

Relevant coursework:

Personality Psychology, Health Psychology, Social Psychology, Positive Psychology

Skills
& Expertise

  • Product & Market Research

  • Marketing Strategy

  • Project Planning and Organizing

  • Presentation Reporting

  • Data Analysis

  • Market Analysis

  • Team Leadership

  • Client Management

  • Verbal/Virtual Communication

​

  • Microsoft Word

  • Microsoft Excel

  • Microsoft PowerPoint

  • Google Sheets

  • Google Doc

  • Power BI

  • Tableau

  • SQL Server Management Studio

  • Jupyter Notebook

  • Notion

​

  • SQL

  • Python

  • R

  • Mandarin Chinese

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